From Hype to Strategic Value: What Every CEO Must Know about AI
Executive Summit
AI has moved beyond experimentation and headlines. In 2025, the real challenge for CEOs is not whether AI works, but whether it is governed, scaled, and aligned with strategy. This session cuts through the noise to give senior leaders a clear view of how to turn AI from a tool into long-term value.
At CfLs Executive Summit It is a great pleasure once again to present a distinguished researcher from Henley Business School, UK. You will meet:
Arthur Teglbjærg, Founder & CEO of Spaak Technologies, a Public Affairs company built on AI. Spaak was founded in January 2024.
By Arthur Teglbjærg, Founder & CEO, Spaak Technologies.
If you think of AI as just a way to make work more efficient, think again. Very soon you’ll be up against companies built entirely on generative AI and the impact will be far bigger and much more dramatic than the old talk about disruption and Airbnb. One example is Danish Spaak Technologies, which uses GenAI to deliver public affairs analyses from open databases, much faster and cheaper than traditional firms relying on costly consultants.
Meet CEO and founder Arthur Teglbjærg. Hear the inside story and his take on the opportunities GenAI is creating right now. And perhaps the most pressing question: What does that mean for companies already in the field?
Founded in 2024, Spaak uses AI to track the thousands of daily political statements, social trends, and stakeholders influencing businesses and organizations. The goal is to cut through the noise and give companies the best possible chance of being heard in the political process. In the winter of 2024, Spaak secured more than DKK 11 million in funding from the Swedish investment firm Node.
It's an almost classic startup tale: Four young men beginning in a basement and already securing millions in investments.
By Keiichi Nakata, Professor of Social Informatics at Henley Business School, UK.
It has been nearly three years since ChatGPT was released to the public that generated the recent burst of interest in AI. Out of the initial hype, some businesses have taken on the path of fully embracing AI while others are still considering how best to engage with AI.
This talk will explore how CEOs should approach AI to maximise its strategic value through topics including:
Keiichi Nakata is Professor of Social Informatics at Henley Business School, UK, and Director of AI & Automation at Henley’s World of Work Institute.
He obtained his PhD in Artificial Intelligence in 1995 and over the years he has been engaged in research and teaching in AI, computer science, cognitive systems engineering etc.
Keiichi Nakata has an extensive experience in working with industry, in a wide range of sectors, both private and public, in UK, Germany and Japan. His most recent projects include partnerships with businesses in agrifood, architecture, IT and healthcare.
At the Executive Summit, we will explore agendas tailored for leaders with executive or business responsibilities.
You will receive a personal invitation to the event. If you are unable to attend, you are welcome to pass the invitation on to a senior executive on your board of directors.
The event will feature a delicious dinner and networking opportunities.
17:30: Arrival with drinks and snacks
18:00: Welcome by Thomas Hanssen, CEO at CfL
18:05: Built on AI: Where Will the Next Wave of Business Take Us? Talk by Arthur Teglbjærg, Founder & CEO, Spaak Technologies.
18:45: Dinner in the restaurant
19:45: From Hype to Strategic Value: How CEOs Should Approach AI. Talk by Keiichi Nakata, Professor of Social Informatics at Henley Business School. The presentation will include table discussions and a Q&A session
21:00: Closing remarks
